This blog post was written by Sarah Morgan, Policy Planning & Research Officer with the Midland Regional Authority. The Midlands Food Showcase is organised by the Midlands Regional Authority and supported by Bord Bia, Enterprise Ireland, County Enterprise Boards in the Midlands, Waterways Ireland and Fáilte Ireland.
MidlandsIreland.ie Regional Producers Directory Launch & Showcase Event, April 7th, The Heritage Hotel, Portlaoise Town, Portlaoise, County Laois
On April 7th under the MidlandsIreland.ie brand an inter agency collaboration between the Midland Regional Authority, Bord Bia, Enterprise Ireland, Laois, Longford, Offaly & Westmeath County Enterprise Boards, and Lakelands & Inland Waterways (Waterways Ireland and Fáilte Ireland) will launch a suite of initiatives supporting Midland regional food producers:
One-to-One Mentor Clinics ● Digital Media Workshop ● Ministerial Launch of Regional Food Directory ● Regional Food Champion ● Food & Regional Identity ● Regional Food Showcase
On the afternoon of April 7th regional producers will gather in the Heritage Hotel in Portlaoise Town to participate in a series of one to one mentor clinics designed to maximise efficiency and effectiveness in food packaging, finance, marketing, distribution and sales. This will be followed by a workshop on Growing Your Food Business in 2014 – Your Business & Digital Marketing, which will explore the many benefits to food businesses in embracing free online social media tools such as facebook, twitter and pininterest to name but a few. The workshop will be faciliated by the internationally renowned Krishna De. Both the free clinics and workshop require registration in advance.
Mr Simon Coveney, T.D., Minister for Agriculture, Food & The Marine will launch the first issue of the MidlandsIreland.ie Regional Producers Directory which contains details of over 100 producers in the region across 10 categories including Bakery; Beverages; Confectionery; Catering / Cookery Schools / Training; Dairy; Meats; Organic; Prepared Foods; Preserves and Produce.
Mr Pat Lalor of Ballard Organic Farm will share his experience as a regional food champion with Kilbeggan Porridge. The Role of Food in Tourism and its importance in promoting an enhanced sense of place for the Midlands will be outlined by Ms Helen McDaid, Head of Food Tourism with Fáilte Ireland.
Following the launch a showcase of regional produce will take place where regional producers will be available to discuss their produce.
So if you are a regional producer, a local shop owner, a business or a resident with a need to source great produce then this event is a must.